W
Whence Analytics

Dashboard

Worth watching now

Conversion funnel

Where visitors came from

Visits over time

Top sources

Top pages

    Devices

    Decisions

    Sessions worth watching now

    Whence ranks visits by how close they came to buying, and by what visibly blocked them.

    Understand the gestures

    Heatmaps

    See where visitors click and how far down they scroll, page by page.

    What is it for?

    See your page through your visitors' eyes

    A heatmap gathers the gestures of many visitors on one page. It shows what draws attention, and where visitors give up.

    1The red areasare the most clicked spots.
    2The scroll mapshows how many visitors reach each part.
    3What to domove, clarify or fix the problem areas.
    Preparing the map…

    Visitors
    Who comes back

    Customers

    Every visitor gathered across all their visits: recency, frequency, path and intent. Click a row to open their profile.

    VisitorSegmentHeatVisitsLast seenProduct suiviIntent
    Conversion

    Product performance

    Visits, carts, checkouts and priority sessions grouped by product.

    Today

    Rapport quotidien

    The signals that matter and what to do about them, without going through every session.

    What needs your attention

    By country

    Data coverage

    Results of your changes

    Impact

    Check whether the changes you made to your store actually improved how visitors behave.

    How it works

    From an observed problem to a measured result

    Impact changes nothing on Shopify. It records the value before your change, then compares it avec la nouvelle valeur pour te montrer si ton action a fonctionné.

    1Whence spots a problemFor example: repeated clicks on a button.
    2You fix your storeFor example: a clearer button, or a bug fixed.
    3Impact compares before and afterYou see whether the problem shrinks, or conversion improves.
    Observed problems0

    What Whence suggests fixing.

    Changes being tested0

    The changes you have just made.

    Measured results0

    The before and after comparison, confirmed.

    Plan d’action

    Track a change
    Your ads

    Connections

    Connect your ad accounts to put your spend next to what your visitors actually did.

    Installation

    Tracked stores

    Install Whence on Shopify or WordPress and check that data comes through.

    Your workspace

    Settings

    Manage your team, your stores, your preferences and your subscription in one place.

    Connected source

    Google Analytics 4

    Your reference measurement: every visitor over 30 days, not only the recorded sample.

    Connected source

    Google Ads

    Your campaigns analysed: what each one costs, against what its visitors actually did.