Dashboard
Worth watching now
Conversion funnel
Where visitors came from
Visits over time
Top sources
Top pages
Devices
Sessions worth watching now
Whence ranks visits by how close they came to buying, and by what visibly blocked them.
Heatmaps
See where visitors click and how far down they scroll, page by page.
See your page through your visitors' eyes
A heatmap gathers the gestures of many visitors on one page. It shows what draws attention, and where visitors give up.
Visitors
No session matches these filters.
Customers
Every visitor gathered across all their visits: recency, frequency, path and intent. Click a row to open their profile.
| Visitor | Segment | Heat | Visits | Last seen | Product suivi | Intent |
|---|
No visitor over this period.
Product performance
Visits, carts, checkouts and priority sessions grouped by product.
Rapport quotidien
The signals that matter and what to do about them, without going through every session.
What needs your attention
By country
Data coverage
Impact
Check whether the changes you made to your store actually improved how visitors behave.
From an observed problem to a measured result
Impact changes nothing on Shopify. It records the value before your change, then compares it with the new one to show whether what you did worked.
What Whence suggests fixing.
The changes you have just made.
The before and after comparison, confirmed.
Connections
Connect your ad accounts to put your spend next to what your visitors actually did.
Tracked stores
Install Whence on Shopify or WordPress and check that data comes through.
Settings
Manage your team, your stores, your preferences and your subscription in one place.
Google Analytics 4
Your reference measurement: every visitor over 30 days, not only the recorded sample.
Google Ads
Your campaigns analysed: what each one costs, against what its visitors actually did.
Analytics
Conversion funnel
Sources
Top pages
Country
| Country | Visits | % |
|---|